Differences Between Fordist And Post-Fordist Work Essay Example

Differences Between Fordist And Post-Fordist Work Paper This essay will be examining the conceptual framework of both Fordism and Post Fordism alike. It will be examining how Fordism began, and how through many different changes, both within the industrial sector as well as Society as a whole, there was a switch to Post Fordism. It will incorporate my own experiences of working in retail, in order to demonstrate how I perceive the way in which Post Fordism is evident in the workplace, in addition to demonstrating that, Fordism has not been totally replaced and is still present in more ways than one. Fordism refers to the system of consumption and mass production characteristic of highly developed economies during the nineteen forties, right through until the nineteen sixties. Under Fordism, there was mass consumption combined with mass production, which produced sustained economic growth and widespread material advancement. The 1970s-1990s however have been a period of slower growth and increasing income inequality. During this period of time, the system of organisation of production and consumption has, almost, undergone a second transformation. This new system is often referred to as the flexible system of production or the Japanese management system. On the production side, the flexible system of production is characterised by remarkable reductions in information costs and expenses, total Quality Management, just-in-time inventory control, and leaderless work groups. On the consumption side: by the globalisation of consumer goods markets; faster product life cycles; far greater product/market segmentation and differentiation. Henry Ford, (born 1863- died 1947) founded the Ford Motor Company in 1903. We will write a custom essay sample on Differences Between Fordist And Post-Fordist Work specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Differences Between Fordist And Post-Fordist Work specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Differences Between Fordist And Post-Fordist Work specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In 1908 the company initiated the production of the Model-T, of which the company sold 15million. It was the first car of its kind to built using a new type of production. Fordism involves the mass production of consumer durables, which are made on moving assembly line techniques operated with the semi-skilled labour of the mass worker. Before cars were produced by hand which was both time consuming and very expensive. The actual physical production of the car was also a problem due to numerous parts involved, the Model T took only 12. hours per car to be built from start to finish, a build time which would have been impossible to sustain on a continuous basis before. It was from this new process of the production line that Fordism took its name. Henry Ford had come up with a way of producing cars that broke the overall production process down into hundreds and sometimes thousands of small, individualised, highly-specialised, parts. By introducing a complex division of labour, Ford r easoned (correctly) that costs could be lowered and profits increased. The production was a new way of thinking and doing, helped made possible by new advances in machinery. Fordism, or Henry Fords new ideas of manufacturing, came about as a solution to a problem: that of how to increase the amount produced and decrease the time needed to produce it. He saw the existing methods of production as being slow, laborious and inefficient. Previously, workers had been highly skilled and because of these specialised skills, they were highly paid. This however, was all about to change. Fords main contributions to mass production/consumption were in the area of process engineering. The hallmark of his system was standardisation. Standardised components, standardised manufacturing processes, and a simple, easy to manufacture and repair, standard product. Ford had done this by employing a workforce that needed the minimal training, and had little skills. Fords first factory was at River rouge in Detroit. The management principals that were in place at that time were that of intensive work-planning and close supervision of the workers. The job involved very little training, and involved the employee to insert a car part into a machine, to which the machine carried out the work, not the employee. Ford regulated how the employees worked, in the sense that he would calculate the speed at which an employee took to carry out a particular task, and then a standard was set. He carried out Time and Motion studies in order to ensure that there was maximum efficiency on the production line, in order to minimise waste. Anyone who didnt comply or couldnt keep up with the times set was dismissed. Ford took great pleasure hiring and firing, often replacing older employees, with younger, faster, more efficient employees. He also had many rules, such as no talking and whispering with fellow employees, as he felt that this distracted them from their work. Others however believed that due to his paranoid nature, he did not want his employees conspiring against his work ethics. Because the job was so repetitive, and restrictive to the employee, morale was also low and the staff turnover was high. This prompted Henry Ford to introduce the Five Dollar a Day. This was a relatively high wage level, however it could only be obtained when the worker had worked for a continuous six months and complied with all the rules that were in place at that time. Henry Ford decided that this was the best way to get the workers to work at the speed, and in the way that he wanted. And so Fordism began. It basically meant that the workforce should be recognised as a valuable, integral part of the production of a product, rather that being treated as a commodity to be kept at arms length. If the workers feel valued and appreciated, then they are much more likely to work harder, with a lot more thought put into their work However, during the great depression in the States, during the nineteen twenties and thirties, there was very little disposable income. Therefore, this meant that there was no longer a great demand for the Ford car. Furthermore, people had become tired of owning the same car as their friends and neighbours, and longed for a change, and a break from the norm. After the depression, during the Long Boom (1945-1970+), the Fordism way of working was no longer seen as a way of treating employees, as well as a way of working and managing working production. After this period, the white collar professionals replaced the assembly line worker in totally new line of work. This was done through the introduction of hi-technology companies, and a great influx in communications and marketing. Scientists, academics and university graduates, who had the skills to invent new information technologies, took the power away from the industrialists and bureaucrats, who for so long had dominated with economic power. The post-Fordist division of the work-force between a skill-flexible core and a time-flexible periphery, which is now replacing the old manual/non-manual distinction, underlies a shift from the post-war vision of a one-nation mass consumption system to a two-nations model based on the affluent flexible worker plus a social security state (Jessop et al. 1987: 109-10) The period of Post-Ford has also witnessed the introduction of better-paid jobs, which, unlike Fordism, also hold better job security. Skilled workers were also better paid and as such a far greater amount of people were taking up places at university, where the end result of an Honours degree meant that many were employed by large companies to design and build robots, which would slowly take over the work of previous employees. Many Functionalists would say that this change, from Fordism to Post Fordism was a momentous step, in the sense that things are changing for employees, and employers for the better. Through perks at work such as work incentives, as well as extra pay for working unsociable hours etc, workers nowadays, in all lines of work, feel that they have received a better deal. From the bin man, who is now referred to as the refuse collector, to the shop worker, who is now referred to as a sales advisor, most would agree that not only standards in the workplace have went up, but also morale, and how people view their jobs. But is this the case? Through examining my own experiences of work, it is apparent that yes, things have changed for better, but also for worse. And that often, the unsuspecting employee is being exploited and demoralised by Post Fordism, all in the name of profits. Whilst working in Marks Spencer before beginning university, employees were subjected to both indirect as well as direct forms of conformity, in every aspect of work. From the first day of work, employees had details of themselves taken for Marks Spencers uses only. These included broad details of Address, and bank account, right through to personal details about health and fitness. At which, on receipt of these, the company knew practically every detail about the employee, and therefore could run checks etc. n them without their knowledge. Employees were then initiated into the company by means of videos, depicting other employees who were so appreciative to Marks Spencer for the conditions and perks that they have in their job. In addition to this was a video in which the Managing Director thanked the new employees for deciding to work for the company. They w ere also told that their work would be well valued and appreciated, and that anything positive they do within the company would go towards prolonging the quality of the company. New employees were then given new, identical uniforms to each other and sent down to work on the shop floor where the policy is The customer is always right, and after watching the videos and being in receipt of the numerous pep talks, each felt they owed a duty to the company.. The Sales Advisor job, to many, is a more sophisticated term for shop worker, however most employees take the term seriously. Contracts were given strictly on a temporary basis. In that there was never any job security, because, employees were employed under the agreement that they would receive a trial run, so-to-speak. And when the period of employment that they had worked was up, they would be graded accordingly, in terms of how they spoke to and listened to customers, and managers alike, the employees appearance and attitude to working, and also most importantly, how hard they worked. Most contracts were given for a maximum of 8 to 10 weeks, and in this time, any employee that had three days of absence was told that their contract would not be renewed, regardless of how they performed in the other criteria of how they worked, i. . timekeeping and appearance. As mentioned previously, the employees wear identical uniforms to each other; this is to suppress individuality and to promote a sense that everyone is equal. Managers however wear smart suits, and show their superiority over the shop floor workers, making them aware that although everyone is important in their own way, some are a lot more important than others, and therefore should receive more respect, in terms of how they are spoken to and treated. During the Marks Spencer revamp during 1998, it was customary for the top managers to come down to the shop floor to engage in conversations with the floor workers about what they thought of the overhaul, giving the impression that the floor workers opinions counted. When in actual fact, the plans had already been drawn up, and so basically, what the managers were doing was to try to boost staff morale, with little impact. New staffs were unable to join the Union as it was thought that they should be on a permanent contract before they joined up, therefore it was hard for someone to voice concern or a complaint. Sales advisors are kept under close guard, in the sense that, there were hi-Tec CCTV cameras, strategically placed around the store, with extra cameras placed in front and behind every till, to record every move. Talking to fellow employees was discouraged, and only permitted if it was work related and relevant to that particular point in time. Although employees were initially welcomed and made to feel like an asset to the company, very soon this appreciation, turned to suspicion and distrust. However, through the intervention of CCTV and Managers, employees and their actions are scrutinised at every move, without them realising it. Overall, this essay has aimed to explain how social relations within the workplace are a result of Fordism and also post Fordism. It is evident that although Fordism proved not to be an acceptable or effective way of treating employees, it wasnt totally off tract. Now days, where Post Fordism is evident almost everywhere, it is apparent that the conceptual framework of Fordism still plays a major role in the company policies of many workforces, from the corner shop, to the large corporations, where keeping the employee on their toes and scrutinising their every move ensures that profits and sales remain high. Employees are ideologically conditioned into believing that they are working for the good of a company, who respects and values what they do. In some cases this is true, but in most cases employees are there merely to boost profits, and are easily replaceable, as they are more than aware of.

The shower scene is the key scene Essays

The shower scene is the key scene Essays The shower scene is the key scene Essay The shower scene is the key scene Essay Essay Topic: The Book Of the City Of Ladies Many film directors would agree that there is no such thing as a film capable of having an impact on the world. Whether this is true or not filmmakers still try to produce films that have an enormous impact. Very few succeed. One such film that did was Psycho. Psycho went into another dimension in terms of its content. No one had ever tried to make a film which covered the areas that Psycho covered. Alfred Hitchcock had to use his forty years of experience to put across his ideas but not make the film pornographic or too violent. It is impossible to recreate the experience for the audiences that first experienced Psycho when it first came out.This was one of the most famous and daring pieces of film to be made in that era. Nobody would ever have thought about making such a film because the censors would almost certainly ban it. The shower scene is the key scene because this is the scene in which the psycho strikes first. It is also the end of what at first seems to be the main charac ter, Marion Crane. Because this is the main scene and also the most controversial scene, Alfred Hitchcock filmed it over seven days for only two minutes forty seconds worth of film. There were about seventy different camera angles in the scene. Hitchcock had to consider the censors, which meant that he had to make sure that he kept the content of nudity and violence down to a minimum. This was because at the time the censors were very strict and would not allow the film if it contained too much explicit material. Hitchcock had used several scenes prior to the shower scene to build up the relationship between Marion and Norman Bates.When Marion first meets Norman you instantly feel that there is something that is going to happen in the scenes to follow. Marions attractiveness makes her an obsessive target for Norman. Marions last name of Crane refers to the graceful, long-limbed bird of the same name, which makes her seem innocent and vulnerable. From the outset of their meeting, she maintains the social control by her sexual effect on Norman. Even so she still gets drawn into his office, Marion has entered the world of Norman Bates, with no way out. From Normans fascination with bird taxidermy you feel that there is another side to Norman and that all is not what it seems. The taxidermy is simply there to distract Norman away from his other personality. Though Norman may seem suspicious Marion still begins talking to him about her troubles. Marion implies to him how she has problems and that that she has to return home to deal responsibly with a serious mistake. Norman sternly expressed, were all in our private traps that never budge an inch. He should know, with the imprint of his long dead mother on the bed covers, though hes the only one living in the house. This indicates that Norman is farther down the road of helplessness than Marion, probably so far in fact that he is at the point of no return.Even though Marion is in a difficult situation she still has chance to put things right whereas Norman doesnt. Once Marion and Norman have finished talking Marion goes to her room. She begins to get ready to have a shower. Norman remains in his office where he perversely removes a picture from the wall of his office and spies on her through a purposely-drilled hole into her room. He sees her going into the shower so he goes back to his house. This is the first time in the film in which we clearly see the other side to Normans personality. This is where we first see his mother.During the shower scene Alfred Hitchcock uses many filming and sound techniques to get the best sequence across to the audience, without making it too violent, so that the censors could not ban the film. Hitchcock used seventy-eight camera angles to achieve the best possible murder scene. He also used many different types of camera shots to add to the effect of the scene. He varied the lengths of the shots to give a more frantic feel to the scene, such as a close-up clo sely followed by a medium close up. This especially happens during the murder in the shower.When Marion walks into the bathroom she rips up her notes and flushes them down the toilet. This was another step into new territory for Hitchcock, as it was not felt decent to flush a toilet on film. It also symbolises that Marion is flushing her problems away. She then steps into the shower. For the first time in the scene the music has now stopped and all we can hear is the sound of the water from the shower.We then see a shot of the showerhead with water pouring out but somehow missing the camera. This shot took much thinking to overcome the fact that Alfred Hitchcock did not want the water to go onto the camera lens. To achieve this shoot the middle holes of the showerhead had to be blocked so that the camera would not get wet but the water would fall around the camera to get the impression that we are in the shower with Marion. This makes us feel that we are a much greater part of the s cene.We then see her washing herself in the water. This is symbolic of her washing her sins away. The camera then moves round so that we can see the curtain. This is a key shot as this enables us to see the psycho enter the room. At first we cannot see that the psycho has a knife because we only have a translucent view through the curtain. But as he moves closer we feel that Marion is in great danger.The psycho quickly pulls back the curtain. We then see a silhouette of the psycho with the knife raised. Even though the psycho is in silhouette we can just make out that it has an old ladies haircut. This immediately makes us feel that it wasnt Norman (the audience now feels confused as they have seen Norman spying on Marion but yet someone else has killed her). The scene is filmed so well that people actually believed that they saw the knife go into Marion when it really never touched her. Some clever editing and some knife shots followed by shots of skin then showing some blood achie ved this and the sharp, high pitched notes in the music which add to the effect of the knife penetrating deep into Marions flesh. Simple but very effective. The camera shots are filmed in such a way that we feel that we are actually in the shower with her when this is all happening. This makes us feel very helpless and the fact that we feel we are so close but are actually so far.After Marion has been stabbed several times she begins to fall to the ground. This is when the psycho leaves. We get a close up shot of Marions eye, and this is when it really hits us that she has been kills. Yet again you feel so helpless and that you almost feel guilty for not helping her. This was a great bit of directing by Hitchcock because it really involves the audience with the film and makes them feel responsible for the characters. We see it leave through the door and it appears to be a female or at least dressed like a female. Marion then she slides down the shower wall. She then falls, gripping and tearing off the shower curtain, her last protection.Throughout the shower scene the psychos identity is kept uncertain. This adds an uncertainty in the minds of the audience. At first you think that it is Norman, but even then he seems pleasant and gentlemanly. Perhaps he seems too nice? Then when you see that it is a woman who kills her you just cant be sure. It is very clever they way that you are not shown the face of the psycho. This is the key to not revealing his identity.Psycho was not only filmed incredibly well, but it had a fantastic storyline. No matter how good the directing or the acting is you need a good story line and script. Psycho had this. It had good characters, irony, humour, repetitions, imagery and a great piece of music.The characters that we see in Psycho are created firstly by a writer then interpreted by the cast and actors who play the roles. Although this may seem obvious, the way that the actors interpret the characters can make or break a film. The re are many different parts that an actor has to consider before his/her character is complete. Although there werent very many characters in Psycho they were all very different, with different thoughts and personalities. At many times during Psycho we feel sorry for the characters or want to help them or warn them of danger. This is due to the fact that we know more than the characters and feel as though we should warn them.Another aspect of a good film is the irony in it. Irony is created when the audience knows more about the events than the characters do. This means that they can anticipate what is going to happen. It can also occur when something has more significance the second time it is seen or heard because it seems to hint on what may happen in the film at a later stage. There were many different occasions where irony occurred in Psycho. One such instance was when the traffic cop told Marion that, there are plenty of motels in this areaI meanjust to be safe. Then that nigh t Marion books into the Bates Motel and ends up being murdered. That was just one of the many cases of irony that have been put into the script. You may not realise they are there first time but when you watch the film a second time you can see how much time has been put in by the script writers.Although Psycho doesnt have much humour in it, mainly due to the fact that it is a serious horror movie, there are still parts of the film that makes you smile. One instance is the part where Arbogast the detective is murdered and falls down the stairs. It seems funny now but it would of almost certainly not have been funny when the film first came out. It makes us laugh because of the way they try to make him look as though he is actually falling down the stairs. It may have looked realistic at the time but compared to the special effects and stunts that can be done in todays films it does not look realistic at all.Not only was the filming and acting good in Psycho but it also had a great s ound track. It really suited the film and added so much extra tension. It was written by Bernard Herman and really I think that he must take some of the credit of the success of the film. It was such a thrilling piece of music that caught the imaginations of many people. Every time Marion became worried or was in danger the music would begin. This was almost like a signal to tell us that something is going to happen. Not only was the music a signal to the audience but it also added tension to the scenes. The Psycho music will always be remembered almost as much as the film itself and will almost certainly be one of the most famous pieces of horror music ever composed.Alfred Hitchcock had to be very careful of what he filmed in Psycho because of the censors. At that period in time they were very strict on what they would allow in the public cinemas. This was a problem for Hitchcock and so he had to edit some of the scenes like the shower scene in particular in such a way that the cen sors would allow it. In the shower scene he had to make sure that he did not show the knife actually going into the body, yet he still wanted to give the impression that that was happening. He used a combination of frantic shot variation, high-pitched jerky music, shots of flesh and shots of blood to give the impression to the audience that they were actually seeing the knife going into Marions body. The first time Hitchcock submitted the film to the censors he knew it would be rejected as he had made it very violent. This was part of his plan. He knew that if he put an extra violent version of the film into the censors first the not so violent one would seem more acceptable. His plan worked and Psycho was allowed.Now that the film had been accepted Hitchcock just had to promote it. He knew that he needed as much publicity as possible to get the crowds in to watch his film. To do this he wanted to keep the story of the film a secret so that once people had watched it they would not tell others and spoil the experience for them. It would also make people curious to what was happening in the film and attract them to watch. To keep the secrecy of the film the actors had to swear an oath of secrecy on the first day of filming and Hitchcock refused and Paramount photographers onto the set to take publicity shots. Hitchcock made a series or misleading interviews to the press to confuse and to gain curiosity throughout the public. At one stage he told a reporter that he was actually filming a version of the Greek myth of Psyche, then told another, Its the story of a young man whose mother is a homicidal manic. This was another of Hitchcocks ploys to gain publicity for the film. At the end of the film there was a short film where Alfred Hitchcock would tell the audience not to reveal the ending to the film because its the only one weve got. He tried very hard to make the pubic feel as though they were a part of the publicity strategy.Many people think Psycho was the g reatest film ever. I dont. It may have been a great film for its time, with its terrific amounts of suspense, irony and horror, but with the amount of special effects, technology and money that goes into todays films, I feel that there are many films better than Psycho. When Psycho came out it was a scary film. But compared to todays horror films such as Scream. Even films that are not aimed at horror such as Blade contain more violence and blood than Psycho did. Its all down to the censors. With the censors being less strict the directors have more flexibility with what they can put into there films.Another point that helped Psycho become a successful film was the amount of hype and expectation that was brought about by Hitchcocks short trailers that he broadcasted before the film was released. This added to the expectations and anticipations about the film in the publics eye. Hitchcock used his great experience to give huge amounts of suspense to the film. This added to the horror of such events as the shower scene and the lead up to the Bates motel. Much time and effort was out in by Hitchcock and the cast to get the suspense, horror and irony into such scenes as the shower scene.There is such a huge amount of suspense in Hitchcocks films that he was given the title, the master of suspense. This gave many of his films an edge that many directors could not achieve. Even though I dont feel that Psycho was the best film ever, I do think that it will always be remembered as a classic horror film which is mainly due to Alfred Hitchcock, the mater of suspense.